OLLIE'S BARGAIN OUTLET AND RIVERHEAD RACEWAY ANNOUNCE 2026 MARKETING PARTNERSHIP
The opening weekend ushering in the 76th season of stock car racing is just over a month away at Riverhead Raceway, earlier this week track management announced a new marketing partner for the fast-approaching 2026 season in Ollie's Bargain Outlet of Riverhead. Saturday evening May 2nd the NASCAR Local Racing Series powered by O'Rielly Auto Parts fires off with a seven-division program, while the annual May Meltdown presentation concludes the doubleheader weekend on Sunday afternoon May 3rd.
"We are thrilled to partner with Riverhead Raceway for the 2026 season" said Tom Kuypers, Senior Vice President of Marketing at Ollie's. "NASCAR fans are incredibly passionate about racing, and at Ollie's we bring that same passion to saving people money. With one of our 650+ stores located right here in Riverhead, this is the perfect opportunity to share our love of Good Stuff Cheap with millions of devoted NASCAR fans". The local Ollie's location Kuypers referred to during his remarks is just east of the track at 767 Old Country Road (Route 58) in Riverhead.
"We're both excited and honored to welcome Ollie's Bargain Outlet to the Riverhead Raceway family" GM John Ellwood offered on behalf of the track. "We look forward to working with the Riverhead Ollie's location on a multi-faceted marketing program in 2026, we can't wait to get started". Highlighting the 2026 Ollie's Bargain Outlet of Riverhead involvement are the Ollie's Monster Truck Summer Crush on Saturday July 11th and the Ollie's I Love America Night Fireworks spectacular Saturday evening August 8th. Ollie's will additionally feature prominent billboard positioning around the historic Riverhead Raceway facility, along with commercial reads during race meets over the track public address system and Flo Racing stream.
Proceeding the 2026 opening weekend May 2nd & May 3rd at Riverhead Raceway, the track will again host two pre-season practice sessions Saturday April 18th and again Saturday April 25th. Cars take to the track both days at 11:00 AM with free grandstand admission available for race fans who can enjoy a preview before another exciting season of racing unfolds.
Marketing opportunities are plentiful for all events in 2026, including the title sponsorship for the 10th annual Islip 300 Saturday November 14th. Interested parties can send an email to [email protected], or contact either John Ellwood or Bob Finan on their Facebook pages.
A comprehensive listing of all 2026 events can be found at Home | Riverhead Raceway