RIVERHEAD RACEWAY WELCOMES MY GUY AUTO SUPPLY NAPA AS MAJOR MARKETING PARTNER FOR 2026
Riverhead Raceway is gearing up for an electrifying 2026 season, and the momentum is already building with a major announcement that strengthens both its local roots and national presence.
Raceway management has officially welcomed My Guy Auto Supply NAPA of Riverhead as a premier marketing partner for the upcoming season—an alliance set to debut during a blockbuster opening weekend. Fans will get their first taste of this partnership on Saturday night, May 2nd, during NASCAR Pack the Track Night, followed by the high-energy May Meltdown on Sunday afternoon, May 3rd, officially launching the Raceway’s 76th season at the historic venue.
General Manager John Ellwood emphasized the significance of the collaboration, calling it a transformative step forward. He highlighted how Jason Esposito, President of My Guy Auto Supply NAPA, has built a dominant presence in the East End auto parts market—especially in Riverhead. Combined with NAPA’s deep-rooted legacy in motorsports nationwide, Ellwood described the partnership as a “natural fit” that bridges local strength with national recognition.
Conveniently located at 1556 West Main Street in Riverhead, just under a mile from the Raceway via Kroemer Avenue, My Guy Auto Supply NAPA is deeply embedded in the same community that fuels the track’s passionate fan base. Esposito worked closely with Ellwood to craft what promises to be a dynamic, multi-layered marketing program throughout the 2026 season.
At the heart of this partnership are two marquee race events:
Saturday, August 15th – My Guy Auto Supply NAPA Monster Truck Summer Smash, featuring two adrenaline-packed shows at 11:30 AM and 6:30 PM
Saturday, September 19th – My Guy Auto Supply NAPA Eddie Partridge 206, marking the second and final NASCAR Whelen Modified Tour stop at Riverhead Raceway in 2026
The collaboration goes far beyond event naming rights. Fans will see My Guy Auto Supply NAPA prominently showcased throughout the facility, including:
A massive 4’ x 30’ sign atop the second-turn message center/scoreboard
Two additional 8’ x 16’ billboards around the quarter-mile track
Regular commercial spots broadcast over the Raceway’s public address system
In addition, the partnership will bring interactive fan engagement, including giveaways and promotional programs designed to enhance the race-day experience. As part of the agreement, My Guy Auto Supply NAPA is now proudly recognized as the “Official Auto Parts Store of Riverhead Raceway.”
The excitement begins even before opening weekend. Fans are invited to attend two traditional pre-season practice sessions on:
Saturday, April 18th
Saturday, April 25th
Cars will hit the track at 11:00 AM, and grandstand admission is completely free, offering a perfect opportunity for fans to preview the competition and get a first look at what promises to be a thrilling season packed with family-friendly entertainment.
For the full schedule of events, visit www.riverheadraceway.com and click on the events page. For additional information, fans can email [email protected] or call 631-842-RACE.
With a powerful new partner onboard and a packed calendar ahead, the 2026 season at Riverhead Raceway is shaping up to be one of the most exciting in its storied history.